This is a series of articles on innovation, examining various dimensions that facilitate innovation. Each part looks at a small set of concepts, practices, organizational dimensions that either help in or become an obstacle to innovation.
Read MoreThe first casualty in war is truth, it is said. The real casualty in the increasingly impatient focus on quarterly earnings is the brand with potential. TJ Ravishankar examines how brand companies are likely to respond to the vagaries of a stock market, which doesn’t give a quarter
(USP Age magazine 2004)
Read MoreMore and more Indians are brand conscious today. More precisely, they are more conscious of brands than ever before. More Indians have greater disposable personal incomes now. Can they spend! But that’s not enough as an explanation.
(USP Age magazine 2004)
Read MoreLife often functions on the principle of exclusion. While the world has overwhelmingly responded to the Tsunami tragedy, many causes don’t attract such attention. Hierarchy is an inevitable part of life.
(USP Age magazine 2004)
Read MoreWhen Amitabh Bachhan became Vijay in 1973, brooding, intense, hurt, angry, focused, determined to take things in his own hands, he became the anti-hero who instantly appealed to millions of Indians.
(USP Age magazine 2004)
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