Author: TJ Ravishankar

Development Economics – Insular and Irrelevant?

Ever since the 1950s, development has been a subject separate from Macroeconomics but perhaps it is time to ask whether its continuation as a separate subject is justified at all, especially given the disconnect between problems faced and the topics of study. This is a plea for a common sense-based, resource-specific approach to development and its study

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Strategy as Roots

Theodore Levitt, considered by many to be the marketing Guru, made famous the question, ‘What is your business?’ forcing companies to think of their businesses from the perspective of the kind of consumer needs they would satisfy.

(USP Age magazine 2004)

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