Author: TJ Ravishankar

Whither Consumer Research?

LG is here and in a big way, in products other than consumer durables. The huge splashes in the print and visual media have announced their entry into the personal care and other FMCG products. LG has already built an enormously visible presence in India.

(USP Age magazine 2004)

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Get Your Equation Right (ET)

While at ET for around three and a half years, I wrote extensively on many topics and also edited many feature pages. I am presenting some of my work in ET – more than 20 years ago but they do make interesting reading.
(Economic Times 13 Apr 1997)

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Flip the Downside, or Just Flip (ET)

While at ET for around three and a half years, I wrote extensively on many topics and also edited many feature pages. I am presenting some of my work in ET – more than 20 years ago but they do make interesting reading.
(Economic Times 5 Jan 1997)

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Forget FDI, Go for Domestic Capital (ET)

While at ET for around three and a half years, I wrote extensively on many topics and also edited many feature pages. I am presenting some of my work in ET – more than 20 years ago but they do make interesting reading.
(Economic Times 14 Sep 2004)

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