Theodore Levitt, considered by many to be the marketing Guru, made famous the question, ‘What is your business?’ forcing companies to think of their businesses from the perspective of the kind of consumer needs they would satisfy.

(USP Age magazine 2004)

The first casualty in war is truth, it is said. The real casualty in the increasingly impatient focus on quarterly earnings is the brand with potential. TJ Ravishankar examines how brand companies are likely to respond to the vagaries of a stock market, which doesn’t give a quarter

(USP Age magazine 2004)

More and more Indians are brand conscious today. More precisely, they are more conscious of brands than ever before. More Indians have greater disposable personal incomes now. Can they spend! But that’s not enough as an explanation.

(USP Age magazine 2004)

Life often functions on the principle of exclusion. While the world has overwhelmingly responded to the Tsunami tragedy, many causes don’t attract such attention. Hierarchy is an inevitable part of life.

(USP Age magazine 2004)

When Amitabh Bachhan became Vijay in 1973, brooding, intense, hurt, angry, focused, determined to take things in his own hands, he became the anti-hero who instantly appealed to millions of Indians.

(USP Age magazine 2004)

LG is here and in a big way, in products other than consumer durables. The huge splashes in the print and visual media have announced their entry into the personal care and other FMCG products. LG has already built an enormously visible presence in India.

(USP Age magazine 2004)

(Economic Times 5 Sep 1996)

While at ET for around three and a half years, I wrote extensively on many topics and also edited many feature pages. I am presenting some of my work in ET – more than 20 years ago but they do make interesting reading.
(Economic Times 13 Apr 1997)

While at ET for around three and a half years, I wrote extensively on many topics and also edited many feature pages. I am presenting some of my work in ET – more than 20 years ago but they do make interesting reading.
(Economic Times 5 Jan 1997)

While at ET for around three and a half years, I wrote extensively on many topics and also edited many feature pages. I am presenting some of my work in ET – more than 20 years ago but they do make interesting reading.
(Economic Times 14 Sep 2004)

While at ET for around three and a half years, I wrote extensively on many topics and also edited many feature pages. I am presenting some of my work in ET – more than 20 years ago but they do make interesting reading.
(Economic Times)

While at ET for around three and a half years, I wrote extensively on many topics and also edited many feature pages. I am presenting some of my work in ET – more than 20 years ago but they do make interesting reading.
(Economic Times)